Food Advertising Pictures Vs Reality

August 18, 2008 By Mark

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Have you ever noticed that when a particular food product is used in any kind of advertising media whether it be television, print media or the pictures that you see in the fast-food restaurant which are normally above the counter.

In places like McDonald’s Burger King etc, are put their purposely to implant those pictures in our minds so we get the drool fact are going, and naturally makes us want those foods.

So you can actually see what the differences are between the pictures and reality here they are for you. This just goes to show what lengths advertisers will go to make, us want to buy the foods that we don’t really particularly want to eat, but by making the images more photogenic by using warm colours it makes us more stimulated to want to eat those particular foods.

Left =display picture right = bought item

The first one is a McDonald’s Burrito

fig 7