This is becoming somewhat of a problem in our society corporate greed drives it, obesity levels in Europe continue to rise and it’s not going to stop, children are the most targeted group for this type of advertising. Why is that it’s simple there brains aren’t that savvy to what is being done to them also there more receptive to change than adults.

So very easy to market to advertisers use any tactics they can to win over our siblings and put in front of them as much crappy food as they can, everyone has a television these days and it’s so easy to pipe this marketing to them even though prime time television advertising is expensive they can re-coup the costs very easily.

To give you a example of how much is spent here is a figure that shocked me when I first read it 480 million pounds each year is spent on junk food television marketing. That is a hell of a lot when you think about it, there is a reason why all this happens though from the day your child is born it has one after another advertisement bombarded at it from all sources billboard’s, television, magazines,radio Internet.

And the messages are so powerful there minds can’t fight it and just go with the flow children as young as three are being marketed to even at that age so it’s not just when there starting to grow up. The most likely places to find this are everywhere think of say for instance any celebrity endorsement is worth it’s weight in gold if a famous pop star endorses a soft drink like Pepsi or any other well known soft drink.

Then your child thinks well if it’s good enough for Mr XYZ or whoever then I got to have it,,this is a classic example of social proof in fact celebrities are social proof all over it’s very easy with there status to influence lots of people by what they say and do, this why advertisers like to use them there like walking testimonials for the advertisers. So if one buys it the rest will follow and children are great for social proof at school on the Internet telling there friends what they like to eat and drink.

• Here is how things breakdown television is by far one of the best mediums to peddle this stuff reaches lots of people and most house holds have one so the next time your child is sitting in front of the television take note at to what he is watching that doesn’t mean the programs either.
• The Internet is becoming quite high as well for our junk food marketer’s more sneaky goings on there they set sites up where kids can play games etc or have download able software which will have some sort of advertising in it, this in itself can create a viral effect of course the software will be free but hey that doesn’t matter they can easily re-coup there costs that piece of software could be on the desktops of 40 or 50 more children in minutes and don’t forget e-mail. It all adds up over time in fact there was a report saying not so long a ago that Internet advertising is having more spent on it than television in our country that is.
• Schools have machines in full of junk food drinks how you can call these vending machines is beyond me may as well put on the front I dispense junk because that is there primary purpose. What you need you need to do is catch this manipulation early if you can and educate your child that to them it’s a business and that is all it is you can’t control all that your child sees but at least make a effort other wise you may have a obese child in years to come.

A ex football player named Ian Wright in our country did a series on television called Ian Wrights unfit kids some of the things you saw where quite surprising one poor child was 50% body fat very over weight for his age unless something is done more children will become obese later on in life because of the marketing they have been subjected to at such early ages, lets see if we can change that and why not start right now.

One last thing don’t stand there in full view of your on child eating a big mac or some other crappy food that only tells him to eat and your doing the marketing men a favour.

Tags: obesity, weight

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